Deepfakes in Democracy: When Seeing Isn’t Believing
“Seeing is believing” may not always hold true anymore. With artificial intelligence (AI), even audio or video can be generated. Deepfakes - media generated by AI which can make it seem that someone said or did something they didn’t do or say - are now one of democracy’s greatest threats. A 2024 McAfee survey indicated that 63% of respondents had seen a political deepfake in the past 60 days, and almost half (48%) said it affected how they viewed the candidates (Fox Business, 2024). Researchers at Northwestern University created a database that tracked 100+ confirmed political deepfakes beginning in 2017 (CASMI, 2024). Scholars warn of a “liar’s dividend”, where actual scandals are dismissed as fake, fake scandals are believed to be true. Public concern is high as O consented to 90% of respondents worry about deepfakes and voice cloning (Pindrop, 2024). Regulation, however, lags behind and citizens and platforms are left with the challenge of developing mechanisms to manage their...